Unlike sugar or salt (which has an interesting history on its own, btw), you can never have too much fat. We have taste buds for salt and sugar but not for fat. Fat has twice as many calories as sugar, taken gram for gram. We all have way too much of it because it’s in everything. Today, however, we should treat it like a drug. It gives us a short energy boost, which, back in ancient could save our lives. Lesson 2: You eat 50% more fat than you should and it’s because you can’t taste it.įrom an evolution standpoint, our bodies have developed to crave sugar. The combined power of being busy, TV and the heavily marketed faces of convenient cooking eventually overpowered the home-cooked meal and took its place, and it hasn’t given it back until today. This resulted in fictional teachers, like Betty Crocker, who ended up promoting heat-and-serve meals across the entire nation with cookbooks, classes, TV shows, catchy slogans and even showrooms. I know I could’ve used some cooking skills prior to moving out.īut marketers are smart, and so they hired some of those home economics teachers and started educating Americans about the ease of processed meals. Why did we do away with one of the most useful subjects? Yes, learning how to cook and manage a household was taught in school once. 25,000 teachers at the time taught a subject that is unheard of today: home economics. So why not spend some of their hard-earned money on convenience foods, Americans thought.īut don’t think there wasn’t any resistance. That of course meant more wealth and made the US prosper, but it also meant less time for cooking.Īdditionally, TV had just been invented, so naturally all eyes were glued to it – who’d want to miss Bonanza, Lassie or Tom & Jerry for boiling potatoes? In the 1950s, for the first time women in America started taking jobs and creating careers of their own on a big scale.

Gary Vaynerchuk always says marketers ruin everything. If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: TV, jobs and smart advertising marked the downfall of home-cooked meals.

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